Writings by Randall

Trust is the foundation of any successful nonprofit, but the recent class-action lawsuit against the American Red Cross highlights how fragile that trust can be. Despite denying allegations of misusing funds raised for Haitian earthquake relief, the mere suggestion of impropriety has already sparked significant scrutiny and eroded public confidence. This case serves as a stark reminder that while transparency is crucial, once trust is questioned, rebuilding it is an incredibly difficult task for any organization.